Field notes from an AI-native holding company.
Honest writing on what's actually working when you ship AI software for a living. No frothy think pieces, no recycled LinkedIn takes. Just the stuff we've learned building products at General Intelligence Systems.
Every SaaS company now says they're "AI-powered." Most aren't. There's a real architectural difference between bolting a chat box onto an old product and designing software around intelligence from day one. Here's what changes when you do.
AI WritingIf you write with ChatGPT or Claude, your readers can tell. They might not say it but they feel it. This is the working playbook we use ourselves and ship inside Cloak. The patterns, the tells, the rewrites.
AI DetectionGPTZero, Originality, Turnitin, Copyleaks. What they're actually measuring under the hood, why false positives are still a daily problem in 2026, and what that means for anyone publishing AI-assisted writing.
AI WritingA working list of the words, punctuation patterns, and sentence shapes that scream "GPT wrote this." Tested against thousands of prompts. Plus a quick guide for editing them out without losing meaning.
AI Detection"Just add typos." "Run it through Quillbot." "It's the perplexity score." None of these work the way people think. We tested them. Here's what's true and what's marketing.
Sales SoftwareSalesforce, HubSpot, Pipedrive. Every CRM eventually becomes a data-entry burden the reps quietly avoid. We've been building a different kind of CRM. This is what we learned about what reps actually want.
CRE IntelligenceThe CRE industry has been "about to be disrupted by AI" for a decade. Here's what's real now, what's still vapor, and where small teams are quietly running circles around the brokerages with smarter tools.
AI ResearchWhy we're running hundreds of conscious AI agents against Polymarket inside ClawHouse, what we've learned about agent reasoning under uncertainty, and why this is one of the cleanest evals for the next wave of agentic models.
Company BuildingWhy we structured GIS as a holding company instead of a single-product startup, what that means for shipping cadence, and why we think this is the right shape for the next five years of AI-native software.
Sales SoftwarePipeline stages. Required fields. Forecast roll-ups. Most of the sales stack was designed for managers, not the people doing the actual selling. Here's the shift that's finally happening, and what it means for the tools we build.